Carriers need to brace themselves because if the data is accurate, March could be when most of their customers tend to abandon ship for another provider. This is according to the folks at NumberBarn, who are basing it on port-in data, which shows when exactly customers are leaving US carriers.
When do US carriers start seeing customers leaving?
Based on their data, it appears that March is when US carriers should expect to see the most customers leaving their network. NumberBarn’s data shows that March is the highest period in the year, followed by January and then December. But why March?
According to NumberBarn, there are several reasons. This is apparently when people start reassessing their budget and plans. This includes holiday promotions, New Year resets, and tax-season refunds.
Of course, there are also other reasons why customers leave. For example, price hikes, better deals, or changing needs are all potential reasons. Those could be applied all year round, but it’s still interesting to see which months typically show the highest churn rate amongst the carriers.
So, who are the biggest losers?
According to NumberBarn’s data collected over a series of seven years, currently, T-Mobile loses the most customers. Yes, T-Mobile has been getting a lot of bad press over its tactics, but that isn’t the only reason why. Don’t forget that T-Mobile houses both Sprint and MetroPCS customers, so that definitely contributes to its figures.
Also, T-Mobile is currently the only major carrier in the US that tends to stay away from long-term contracts and termination fees. This means that its customers are more emboldened when it comes to leaving T-Mobile for a different carrier. As for Verizon and AT&T, they place second and third, respectively.
The report also goes deeper into when each carrier tends to experience the highest churn rates. T-Mobile typically sees its peak in Q3, while Verizon experiences it in Q4. That being said, NumberBarn’s report doesn’t tell us why customers are leaving. But as we said, there are many valid reasons behind this.
What do you think? Is this report accurate? Do you typically find yourself switching carriers around January, March, or December?
The post March Is the Month US Carriers Dread Losing You Most, and the Reason Makes Total Sense appeared first on Android Headlines.
​Â
