Lucid Motors is expanding its footprint in California with the opening of new Studio and Service Centers in San Jose and San Diego, marking a deeper push into one of the most competitive EV markets in the world. The San Jose location, at 250 Stockton Avenue, is already open, while the San Diego facility on Ruffin Road will launch in early November.
The two sites bring Lucid’s total California locations to 15 and its global network to 64. The move enhances the brand’s ability to serve its growing customer base with local service, parts, and delivery capabilities, a key factor as the automaker works to scale operations and refine the ownership experience.
Erwin Raphael, Lucid’s Vice President of Revenue, said the new facilities represent “an investment in customer experience,” ensuring that every owner can access service and support closer to home. The announcement follows a recent ribbon-cutting event in San Jose attended by city officials, Lucid executives, and local owners.
Why It Matters for Lucid’s Growth
The expansion comes as Lucid seeks to translate growing interest into sustainable sales momentum. The company recently logged its strongest quarter yet, helped by the upcoming Gravity SUV and broader awareness of the Lucid Air sedan, but faces pressure to prove it can grow quickly enough to justify its production investments.
California remains the heart of Lucid’s customer base and a testbed for its luxury-focused retail strategy. By clustering locations in key regions like Silicon Valley and San Diego, the automaker hopes to reassure buyers wary of limited service coverage, a common concern among new EV brands.
Balancing Innovation With Practicality
Lucid’s retail growth also reflects its effort to rebuild customer trust following usability complaints about some of its technology. The company’s advanced digital systems have occasionally drawn criticism, including its controversial keyless entry setup. Expanding physical service points could help ease frustrations by giving customers easier access to in-person support.
At the same time, Lucid is branching into bold new territory. The automaker recently joined forces with Uber and Nuro in an ambitious autonomous fleet venture. The project uses Lucid’s Gravity SUV as the foundation for a new generation of luxury robotaxis, highlighting how the brand’s engineering focus extends beyond retail cars.
Why It Matters
Lucid’s California expansion is more than just real estate, it is more about credibility for the automaker. For a startup still proving its staying power, increasing local service capacity strengthens consumer confidence and brand identity. It also helps Lucid meet its commitment to customer care as sales scale up and competition from Tesla and Rivian intensifies.
With the Gravity SUV nearing production and new customer touchpoints opening across its strongest market, Lucid’s next challenge is clear, to turn presence into profit.
