Lincoln Turns the Northern Lights Into a Luxury Interior

A New Glow

Paying homage to the cool, shifting hues of the Northern Lights, Lincoln’s Aurora theme is the newest among the brand’s exclusive Black Label color and trim packages. Ford’s luxury marque offers various interior themes across the Navigator, Nautilus, and Aviator models, each with its own bespoke aesthetic. These themes feature unique colors, textures, materials, and workmanship, crafted to merge personalized luxury with elevated design. Aurora is the latest addition to the Black Label collection, and a clear indicator that Lincoln is leaning deeper into its design-driven luxury strategy.

Inspired by the Night Sky

Lincoln’s Black Label collection is all about pushing the boundaries of immersive automotive interior design, and features themes inspired by aviation, Alpine ski retreats, redwood forests, the Moon, and more. Each is designed to give buyers a curated identity in line with their individual tastes and offer so much more than a simple trim level. Aurora is the newest theme to join this collection, and it’s no accident that its introduction coincides with the time of the year when night skies are the darkest and offer the best conditions to catch a glimpse of nature’s famous light show. 

Blue, Red, and Copper Set the Tone

The Aurora theme serves up a unique color palette that melds a subtle icy-blue fabric across headliner, carpets, and Dinamica upholstery, with mahogany-red trim elements, copper accents and handcrafted-wood details. The perforation and embossment patterns on the upholstery are designed to mimic the sweep of the Northern Lights across the night sky, while the intricate herringbone work offers a natural, artisanal touch. 

Black Label’s Popularity Grows

Aurora marks the seventh available theme in Lincoln’s Black Label offerings, and an indicator that the brand is keen to expand this exclusive range of trim levels. After all, Black Label models accounted for more than 11 percent of Lincoln’s October sales, proof enough that the formula of bespoke interiors and premium ownership perks is resonating with new customers.