Two years after stunning Monterey with the Lanzador concept, Lamborghini still hasn’t chosen what form the production car will take. Originally billed as the brand’s first pure EV, the 2+2 grand tourer may instead debut as a plug-in hybrid, depending on how the market evolves. Chief Technology Officer Rouven Mohr confirmed that a decision will come by the end of 2025, this will be leaving fans and rivals guessing.
Lamborghini
Why Lamborghini Is Hesitant
Lamborghini knows its customer base. The buyers who fuel sales in Sant’Agata aren’t clamoring for silence; they want power, drama, and above all, the kind of engine notes that make a valet turn their head. That’s why the company has worked so hard to keep its legendary V12 engine alive, reengineering it to meet emissions standards even as rivals rush toward all-electric lineups. For Lamborghini, electrification is about balance, not absolutes.
Mohr admitted that demand for expensive EVs has cooled, which is why a PHEV option is firmly on the table. CEO Stephan Winkelmann echoed this earlier this year, hinting that technology and customer acceptance, and not regulatory pressure alone, would dictate timing.
Lamborghini
The Legacy Factor
The Lanzador matters because it represents more than just a new product. It’s supposed to set the tone for Lamborghini’s future beyond the Urus and Huracán replacements. That’s why the brand is moving carefully.
It also knows that heritage is part of the sales pitch. Earlier this summer, Lamborghini underscored that by donating the first U.S. Aventador to the Petersen Automotive Museum, preserving a car that defined an era of naturally aspirated excess. Moves like that keep loyalists close, even as the company experiments with hybrids and new platforms.
Lamborghini
Strong Sales, Shrinking Profits
Even without the Lanzador, Lamborghini is enjoying record demand. The company recently announced it had set a new sales record in 2025, with its hybrid-only lineup proving that performance buyers are willing to adapt when the cars deliver.
But like other luxury automakers, profits have slipped as development costs and tariffs bite into margins. That makes the Lanzador decision even more critical: it must balance engineering ambition with financial pragmatism.
My Final Word
The Lanzador was supposed to be Lamborghini’s bold step into the electric future. Now, it’s a mirror of the industry’s uncertainty. EV or PHEV, Lamborghini promises to decide by year’s end. Whatever the verdict, it will shape how the raging bull navigates the crossroads of heritage, regulation, and customer demand.
