Kia is taking digital customization to a new level with a collaboration that brings some of the world’s most iconic entertainment brands inside its vehicles. Through the Kia Connect Store, drivers can now download in-car display themes inspired by Disney, Marvel, Pixar, Star Wars™, and National Geographic, a move that transforms the cabin into an interactive, story-driven experience.
What’s New
The new themes mark the first phase of Kia’s expanded digital content strategy, available to models equipped with the Connected Car Navigation Cockpit (ccNC) system. The partnership between Kia and Disney gives drivers the option to personalize their instrument clusters, start-up screens, and ambient displays with characters and imagery from franchises like The Avengers, Toy Story, The Mandalorian, and National Geographic’s iconic wildlife visuals.
A total of 30 themes are planned by the end of 2026, with the first releases rolling out globally beginning November 2025. The offering highlights Kia’s growing focus on the software-defined vehicle, where updates, apps, and personalization features can refresh a car’s identity long after it leaves the showroom.
The update comes as Kia continues to build momentum across its EV lineup, including new pricing initiatives such as the $10,000 discounts on all Kia EVs and strong lease options like the 2025 Kia Niro EV.
How It Works
Themes can be purchased and downloaded via the Kia Connect Store, then installed directly onto vehicles with ccNC infotainment. Each themed pack alters the interface with animated start-up screens, custom widgets, and color schemes tailored to the chosen franchise.
The collaboration with Disney marks one of the largest cross-brand digital integrations ever introduced in automotive UX. Every design element, from Mickey Mouse’s signature ears to the cinematic depth of Star Wars™ hyperspace, has been optimized for Kia’s curved display layouts. The result is a digital experience that merges pop culture nostalgia with premium vehicle tech.
For owners comparing models across Kia’s expanding lineup, our guide comparing the 2025 Kia K4 vs. 2026 Kia K5 explores how the company is unifying its cabin design language across sedans, EVs, and SUVs, paving the way for consistent software and theme compatibility.
Why It Matters
Kia’s partnership with Disney represents a strategic step toward redefining its vehicles as entertainment ecosystems rather than static machines. By offering downloadable content tied to global franchises, the brand is positioning itself at the intersection of mobility and media, where over-the-air updates can change not just how a car drives, but how it feels.
The move also strengthens Kia’s digital revenue stream and enhances its appeal to younger, tech-oriented buyers. As automakers race to define the next generation of connected vehicles, Kia’s new themes show how cultural relevance and personalization could play as big a role in loyalty as performance or price.
