Jeep has announced that Reign Purple will return to the lineup for the 2026 Wrangler, and for the first time, the color will also be offered on the 2026 Gladiator pickup. The shade has become something of a cult favorite among Jeep fans, first appearing in 2018 and reappearing briefly in 2023. Now it’s back once again, by what Jeep calls “popular demand.”
Alongside the return of Reign Purple, Jeep is also rolling out a brand-new “Goldilocks” paint option for 2026, expanding the Wrangler’s palette to a total of ten colors. The Gladiator will share in this refreshed lineup as well, giving both models a more unified and visually striking range of choices that highlight Jeep’s push to keep its rugged icons feeling fresh and customizable.
Jeep
Why It Matters
Bringing back Reign is more than a color story, it reflects how Jeep positions its lineup in an increasingly competitive market. The 2026 Jeep Cherokee is already being measured against mainstays like the Honda CR-V and Toyota RAV4 in both comparisons and detailed difference breakdowns. Offering distinctive personalization options like bold paint choices gives Jeep another tool to keep its models from blending into the crossover crowd.
That individuality is critical when Stellantis, Jeep’s parent company, is juggling both product launches and problems. Just this month, nearly 92,000 Jeep Grand Cherokee Hybrids were recalled over sudden power-loss risks. Against that backdrop, stories like Reign’s return give Jeep something far more positive to spotlight.
Jeep
What Jeep Fans Can Expect
For Wrangler and Gladiator buyers, the return of Reign purple brings a limited-run, high-impact paint option that stands out from the sea of grays, blacks, and silvers. It also ties into Jeep’s heritage of vibrant “heritage colors” like Gecko Green and Chief Blue, adding personality to vehicles already synonymous with customization.
Orders for the 2026 Wrangler and Gladiator in Reign Purple are officially open, giving fans of bold colors a chance to stand out. Jeep hasn’t yet confirmed whether availability will be limited, either by production numbers or tied to select trims, leaving some uncertainty about just how rare this might be.
The Bigger Picture
In a market where SUVs and trucks often compete on similar tech and hybrid powertrains, design and color become key differentiators. That’s why Jeep’s move fits within a broader Stellantis strategy to inject flair into its vehicles while balancing cost pressures and regulatory demands.
It also shows that even as Jeep prepares crossovers like the 2026 Cherokee to take on Honda and Toyota, it hasn’t forgotten about its most image-driven customers: Wrangler and Gladiator buyers.
