Following World War II, the rugged simplicity of wartime vehicles like the Willys Jeep earned several models like it a great deal of popularity. Pickup trucks also began to gain quite a lot of traction in rural America. Before the pickup, farmers commonly used carts and wagons pulled by draft animals or vehicles modified for farm use. The widespread adoption of the pickup truck meant the old days of using animal power or makeshift vehicles to work the fields were, largely, over.
