YouTube now serves unskippable 30-second ads on its TV app, in what feels like another escalation in its war against free users. The TV app is also the place where users have the least control over their ad experience, making the change feel particularly egregious.
After taking a long break from YouTube due to its annoying ads, I dived back into the videos of some of my favorite creators over the past few weeks. But this change is threatening to chase me right back off the app entirely.
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