In the early 2010s, Hyundai was making big moves. The South Korean car brand, known for its economical sedans and crossovers, was doing well. So well, in fact, it decided it needed to start taking big chances on its models. The Genesis Coupe and Sedan that the brand released in the late 2000s were surprisingly popular hits that focused on the luxury and enthusiast markets. Propelled by this success, the company felt it was time to aim even higher, and a few years later, the brand announced the arrival of a genuine S-Class competitor called the Equus.
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