The wait is almost over. If you’ve been counting down the days to get your hands on Apple‘s most advanced smartphone, it’s time to mark your calendar. The countdown to pre-ordering the highly anticipated iPhone 17 Pro Max begins this Friday, September 12.
To secure your new phone, you’ll be able to place your pre-order directly through Apple’s official website. This gives you the best chance to get your hands on one of the first units. After the pre-order phase, the phone will officially arrive in stores in most key markets on Friday, September 19. For certain other regions, the official release is set for September 26.
Key features
So, what makes the iPhone 17 Pro Max worth the excitement? This year’s Pro Max models represent a major step forward. The handset features an all-new aluminum unibody design that’s both lightweight and incredibly durable. For the first time, Ceramic Shield technology protects both the front and back of the device. The stunning Super Retina XDR display has also been upgraded with a new anti-reflective coating. There’s also a brilliant peak outdoor brightness of 3000 nits.
Under the hood, the iPhone 17 Pro Max is built for pure power. It’s driven by the new Apple A19 Pro 3nm chipset and features a vapor cooling chamber. The battery life is also said to be the best ever on an iPhone, and you can charge it to 50% in just 20 minutes with a 40W power adapter.
For creators, the camera system is really versatile. The new models feature a triple 48MP “Fusion” camera system on the rear, while the new telephoto lens uses a tetraprism design to deliver an impressive 8x “Fusion Zoom” with optical quality. The phone also packs professional-level video features like ProRes RAW and genlock for multi-camera syncing.
With Wi-Fi 7 support, a base storage of 256GB, and a new 2TB option, the device is ready for the future. And with three new colors to choose from—a sophisticated deep blue, a bold cosmic orange, and a classic silver—you’ll be able to pick the perfect model to fit your style. Make sure you’re ready to pre-order on Friday to get your hands on one.
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