House Democrat Gwen Moore (Wisc.) took a hit at Republicans over their plan to rebrand President Trump’s mega spending bill, comparing the decision to the recent uproar over Cracker Barrel’s temporary logo change.
“Republicans ‘One Big, Beautiful Bill’ is so unpopular they’re being instructed by Donald Trump to start calling it the ‘working families tax plan,” Moore wrote on X. “I thought rebranding is woke?”
Many Republicans, and the Trump administration, expressed outrage after Cracker Barrel revealed a new branding strategy that included doing away with its “Old Timer” logo. Cracker Barrel announced later last month that it would reverse course and restore its original logo.
Moore’s comments reference Trump’s “One Big, Beautiful Bill” (OBBB), which Trump’s top political and messaging lieutenants told House Republicans on Wednesday to now refer to as the “working families tax cut.”
Speaker Mike Johnson (R-La.) put the term into practice quickly, saying Wednesday that Republicans “were talking about the ‘one big, beautiful bill,’ which has also become known as the ‘Working Families Tax Cut Act,’ because that’s what it principally represents.”
The change in messaging comes ahead of the midterm elections and as the OBBB is facing low polling.
The Democratic Congressional Campaign Committee (DCCC) slammed the change in a Wednesday statement.
“The so-called rebrand of the Big, Ugly Law is an admission that the GOP’s signature legislative ‘achievement’ is a toxic failure. Only Republicans seem surprised that ripping away health care and gutting rural hospitals just to hand billionaires a massive tax break is completely out of step with what the American people want,” DCCC spokesperson Justin Chermol said in a statement to The Hill.
