When the Super Bowl kicks off on February 8, viewers will see more than just a clash between the Seahawks and the Patriots. They will also witness Google‘s biggest attempt yet to turn its AI, Gemini, into a household name with the “New Home” ad that tries to strike a chord with the public.
Following a tradition of emotional Super Bowl storytelling that began with the iconic “Parisian Love” ad in 2010, Google’s 60-second “New Home” takes a sentimental approach to high-tech tools. The short video does not focus on lines of code or complex algorithms. Instead, the main characters are a mother and her son, Ben, who are dealing with a move to a new house.
Google’s “New Home” Super Bowl ad for Gemini AI taps into emotions
The ad aims to showcase how useful can be Gemini in ourt daily lives. We see the mother use the app to pull up photos of their future home and visualize how Ben’s current belongings—including the dog’s bed—will fit into the empty rooms. The “New Home” campaign highlights several key features launched late last year. The list includes the ability to edit images by drawing directly over them and the upgraded Nano Banana Pro image generation.
Marvin Chow, Google’s VP of consumer and AI marketing, emphasizes that the goal isn’t just to show off a “chatbot.” Instead, the campaign frames Gemini as a “new kind of help.” By connecting the AI to personal apps like Google Photos, Maps, and Gmail, the tech giant wants to prove that AI can be a meaningful part of daily life rather than just a novelty for tech enthusiasts.
A massive marketing blitz
This isn’t just a single TV commercial. Google is launching an “unmissable” campaign that blankets social media, billboards, and even local transportation. In the Bay Area—Google’s home turf—the company is partnering with Lyft to offer ride credits, and Gemini is even sponsoring the Madden Bowl.
On social media, the brand is taking a more literal approach to the “Big Game” theme, using sports-commentary-style videos to explain how Gemini can help with anything from identifying a car’s fuse box to testing out a new hairstyle.
The race for AI dominance
The timing of this blitz is no coincidence. Google is currently in a dead heat with OpenAI. Recent data shows that Gemini now has about 750 million monthly active users, which is getting closer to ChatGPT‘s 800 million. Google sees this Super Bowl moment as the perfect time to get its AI into the public consciousness, since visits to Gemini’s website shot up in late 2025.
30-second spots for this year’s game reached record prices of $10 million. However, Google views the investment as a necessary step in CEO Sundar Pichai’s long-term “AI-first” vision. For Google, its “New Home” ad for the Super Bowl reflects a future where AI is as common—and as helpful—as a search bar.
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