Google’s AI-powered video editor, Vids, has been exclusive to Google Workspace or AI plan subscribers. However, that is changing now as the Mountain View giant is rolling out a free version of Google Vids video editor to all. As the name suggests, this has all the existing bells and whistles, but not the complete AI suite. Meanwhile, the paid version of the video editor gets an upgrade with new generative AI tools, including an image-to-video tool that’s powered by Veo 3.
The free version of the Google Vids video editor is here
The free version of the Google Vids video editor lets users access templates, stock media, and a “subset of AI capabilities,” said product director Vishnu Sivaji to The Verge. This is a welcome addition as it lets users get the gist of the video editor. However, the free version of Google Vids will miss out on the new AI-powered features that are rolling out today. These include the ability to have an AI-generated avatar to “deliver a message on your behalf.”
There are reportedly 12 pre-made avatars, with each having a different appearance and voice. In the current state, Vids doesn’t allow you to create an avatar for yourself. This is a feature that Zoom currently has. When asked about the possibility of the feature coming to Vids, the company doesn’t have any update to share yet.
More generative AI features en route
Google Vids now lets you create 8-second videos from an image, which can be a product. Reportedly, if you choose to include a video of yourself in the presentation, you can now use the AI transcript trimmer tool to remove filler words and pauses from your recording automatically.
Google believes these features will save companies time and money with product demos, support content, or training videos. This is considering presentations with real actors can take months from the scripting stage to shooting and finally editing. This also usually costs thousands of dollars.
“What we’re hearing from customers is that it allows them to dramatically scale how many people can make these kinds of videos and how often they can make them,” said Vishnu Sivaji.
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