The Google Play Store is a great place to buy apps, movies, books, and more. But if you’re looking for digital gift cards, you’re in luck. According to a report from Droid-Life, they have discovered that Google is allowing users to buy digital gift cards from the Play Store itself. This means you won’t have to jump between apps to get your gift cards.
Grab digital gift cards from the Google Play Store
Google is partnering with Blackhawk Network to roll out this new digital gift card mall for the Play Store. It also appears to be live for users in the United States, United Kingdom, and Mexico. The feature gives you access to major retailers, dining spots, and entertainment brands without ever leaving the Play Store app. You can browse, buy, and send cards via email or text in just a few taps.
Finding the Google Play Store digital gift cards section is simple. Open the app, search “gift cards,” or tap your profile picture and select “Gift Cards.” From there, pick a brand, choose the amount, add a personal message if you want, and send it off. The whole process happens inside the Play Store. This means no redirects, no extra logins, and no jumping around between different websites.
Right now, the feature works best on mobile devices. Desktop support isn’t fully rolled out yet, so stick to your phone or tablet for the best experience. Once you’ve sent the gift card, recipients should get a digital code they can redeem online or in-store, depending on the brand.
What this means for users and brands
For brands, selling their gift cards through Google Play Store is actually a smart play. This is because it creates a direct line to over 2.5 billion monthly users across 190+ markets. While these gift cards can be purchased from other places, having an all-in-one storefront will make it easier.
Google Play has come a long way from simply offering its own store credit. You can still send Google Play credit to friends, but now the options extend to dozens of third-party brands. This will definitely make it easier for users to send more specific gifts, rather than generic Google Play credit.
The post Google Play Store Digital Gift Cards Now Cover Dozens of Popular Brands appeared first on Android Headlines.
