- Google’s got some new rainbow branding for Gemini.
- After getting started on social channels, we’re now seeing the new icon hit the Gemini app.
- Google has also updated Gemini’s widget with a new look and shortcuts.
Google’s branding is often pretty consistent — sometimes frustratingly so, like when you’re scrolling though the app drawer on a new Pixel phone and all these rainbow-colored icons start blending into each other. That nitpick aside, the rainbow look has served Google well over the years, and in 2025 we’ve seen the company start experimenting with a new gradient approach to it. Recently, we’ve spotted Google giving the same sort of attention to Gemini, and today we see its new icon publicly debuting in the Gemini app.
For the past few weeks now, we’ve been tracking Google’s development efforts with Gemini, and spotted a few early instances of some new branding for the service’s logo. Instead of the cool red, blue, and purple tones that Gemini has featured this far, we saw Google giving it that same rainbow gradient look that just came to the G icon. Yesterday, it started to look like this change was finally starting to go official, as Google updated its Gemini social account on X to feature the new rainbow look.
