Getting a seat at the Masters is notoriously difficult, with tickets to the prestigious golf tournament only available to the public through an online lottery that has to be entered a year in advance. But the Masters Tournament may have an even more exclusive offering than attendance: a limited-edition garden gnome potentially worth thousands of dollars.
In 2016, Augusta National, the Georgia golf course that hosts the Masters every year, released the first gnome of what is now a coveted set of 10. Each year, the gnome sports a different outfit. Sometimes it’s a golfer, sporting a set of clubs and a sweater vest. Sometimes it’s an attendee, flexing its badge and a signature Masters snack like a peach ice cream sandwich. The new gnome for 2026 is rocking khakis, a puffer vest, and a functional umbrella that it can hold folded up or open overhead.
As TikTok user Madison Hall shared in a video showing off her family’s collection of all 10 gnomes, the figures frequently sell out early in the day. “My mom gets in line for this every year,” Hall said. “Crack of dawn, she will be there.”
What makes these gnomes so special? The souvenirs are not particularly expensive to buy firsthand, going for $49.50 at Augusta National, but they have a very limited run. And they’re only sold in person during the tourney, with a strict limit of one gnome per customer. That makes it the perfect collector’s item, and resellers have given the less-than-luxury figurines a luxury price tag.
Tiny statues with massive markups
Though resale markets will always hike up the prices of limited-edition goods, the going rate for Masters gnomes is particularly egregious—with merchandise that originally sold for $50 or less now fetching hundreds and even thousands of dollars at secondhand markets like eBay.
Thus far, the most treasured gnome is the original from 2016, with two current eBay listings offering it for $9,499.99 and for $12,999. (The latter gnome is still in its box, hence the $3,500 jump in price.) Last summer, one 2016 gnome sold for $10,195 on The Golf Auction website after a bidding war. The online auction sold nine Masters gnomes for a total of $13,101, with four of those gnomes going to the same collector.
The gnomes are even more valuable as a set. One eBay seller is offering all nine gnomes released from 2016 to 2025, still in mint condition in their boxes, for $39,900.
Though the 2026 gnome only went on sale this week, presale listing on eBay appeared as soon as its design was announced at the end of March. As golfing app Wunderpar delved into on TikTok, resellers were offering to stand in line and purchase a gnome on a buyer’s behalf—to the tune of $800.
Now that the actual gnomes are on the market, they’re on sale for rates between $500 and $750. But once the Masters concludes on April 12 and the gnomes are off the market, those numbers will likely only grow.
The end of an era for Masters garden gnomes?
The 2026 gnome could prove to be the most valuable of them all. Rumors are flying that it could be the last Masters gnome Augusta National ever produces, making the 10 gnomes now on the resale market an official full set.
A merchandising source close to Augusta National told Golf Digest that he’s “95 percent plus” certain that 2026’s gnome will be the last. It would make a nice, neat milestone to end on, exactly 10 years after the first gnome’s release. But why would Augusta National pull the plug on such a popular piece of merchandise?
That same source said the problem comes down to image. Long lines for merchandise and hopeful buyers camping out at the crack of dawn conjure images of Black Friday chaos, and that’s not the reputation (nor the guest experience) Augusta National wants to cultivate, he said.
Fast Company has reached out to Augusta National about the rumors.
It’s true that resale-obsessed scalpers run counter to the Masters’ luxurious, refined image. But even if 2026 marks the final release of gnomes, their legacy as one of the sports world’s most exclusive items is already set in stone—or at least in resin.
