It seems Samsung is dreaming big regarding its upgrading flagship phones. We’ve recently seen multiple leaks surrounding the Galaxy S26 series. However, these have focused on the potential key specs of the devices. Now, a fresh report reveals that Samsung is setting an aggressive target of $90.7 billion (around 130 trillion won) in Galaxy device sales for 2026, including a staggering 35 million units of Galaxy S26 phones in the first half of the next year alone.
According to the source, the company calls this anticipated success the “second heyday” for its smartphone business. It will be supported by two major engines of growth: AI-powered phones and increasingly mainstream foldables. This ambitious goal aims to revive a division that has been largely stagnant since its record-setting performance in 2013.
Samsung aims for 35M Galaxy S26 sales with AI push
At the heart of this strategy (reported by Korean outlet mk.co, via @Jukanlosreve) is the firm’s upcoming flagship series. The South Korean giant aims to sell a whopping 35 million units of the S26 series next year. The company is particularly bullish on the launch period, setting its sights on moving 24 million units in the first half alone. This is a notably higher target than the 22 million first-half sales achieved by its predecessor, the Galaxy S25. Samsung is clearly betting that the S26, with its deepened AI features, will drive big premium demand.
Foldables emerge as true flagships
The most significant strategic shift, however, is the role of the Fold and Flip models. The MX Division expects to sell a combined 5 million units of the next foldable lineup. Initial release plans are similar to those of recent years. That is, we will meet the next-gen Galaxy Z Flip in July 2026. This high target confirms Samsung is no longer treating its flexible devices as niche products. Instead, foldables are now true “mainstream” flagships, equal to the S-series in driving revenue.
If Samsung hits its overall goal of 240 million smartphones and 27 million tablets, the MX Division would reach an impressive 130 trillion won in annual sales. Reaching the $90.7 billion sales mark would inject significant positive momentum into the parent company, Samsung Electronics. In fact, the brand’s stock price is already trending upward due to rising memory chip prices.
Samsung acknowledges a key factor in the high-value target: the current exchange rate, which involves a weak Korean won. To achieve sustained, genuine growth that transcends currency effects, sales of premium products—namely the Galaxy S26 and the foldable smartphones—must increase dramatically. Samsung is betting that its focus on AI-powered phones is the key to unlocking its “revival.”
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