Ford’s Wildest Bronco Just Got A Massive Discount But It Won’t Last Long

Scoring a deal on a high-performance SUV doesn’t happen every day, but right now shoppers in New York and California have a rare chance to snag serious savings on the 2024 Bronco Raptor. With discounts that slice as much as $17,000 off the sticker price, the rugged off-roader suddenly looks a lot more attainable.

It’s been revealed that since August 21, all 2024 Bronco Raptor models in New York have been eligible for $17,000 in dealer cash. However, it’s not all good news. Unfortunately, this deal only runs until September 2, and once that date ticks over, the dealer cash will be reduced to $14,000.

Read: Ford Cut $10K Off One Bronco But You’ll Pay More Elsewhere

It’s a similar story in California. As noted by Cars Direct, the Bronco Raptor is currently available with savings of up to $16,000. After September 2, this will be reduced to $14,000.

Ford has plenty of other compelling deals that it hopes will tempt shoppers into one of its 2024 models, helping the brand to clear inventory.

For example, most 2024 Bronco models are available with between $3,000 and $8,500 in Model Year Closeout Bonus Cash throughout much of the country. The biggest savings appear to be for the Badlands and Wildtrak models. Ford is also continuing to offer conquest cash incentives to Toyota and Subaru owners who switch to a Bronco.

The 2024 Bronco Raptor launched with a hefty $90,035 price tag, a number that seemed even steeper after Ford announced earlier this summer that the 2025 model would start at a much lower $79,995.

Ford’s discount push extends past its halo off-roader. In Denver, Cars Direct reports that the 2024 Escape Plug-In Hybrid is being offered with $9,000 in Model Year Closeout Bonus Cash, showing that Ford’s strategy to clear out the old stock is wide-ranging and not limited to enthusiasts’ favorites