Ford’s EV Struggles Don’t Matter When Its Trucks Sell Like This

Pickup Trucks Power Ford’s Growth

Ford’s U.S. sales climbed 1.6 percent year-over-year to 174,584 vehicles, with pickups leading the charge. The company sold 105,771 trucks in October, nearly 5 percent higher than the same month last year. This growth was driven primarily by the demand for their Maverick and Ranger models, while shifting market incentives saw EV sales plummet. 

No More Federal Tax Credits for EV Buyers

While truck sales thrived, Ford’s EV sales saw a 25 percent decline to just 4,709 units last month. This setback is attributed largely to the new tax and spending bill, which put an end to the $7,500 tax credits for new electric vehicle purchases. This loss of incentives cooled demand across the U.S. EV market, affecting sales of Ford’s Mustang Mach-E and F-150 Lightning fully electric models. 

Shifting Market Priorities

Ford’s October results highlight a market pivot toward familiar strengths: gas-powered and hybrid trucks. Analysts say the company’s short-term resilience lies in balancing its combustion vehicle dominance with long-term electric ambitions. The automaker’s challenge now is to reignite EV interest as incentives evolve and new models approach launch.

What’s Next for Ford?

Despite the dip in EV sales, Ford’s steady overall growth suggests that the company is securely positioned heading into the final months of 2025. With truck inventories healthy and hybrid adoption climbing, the automaker’s future growth hinges on its ability to spark renewed enthusiasm for its electric lineup.