The Ford Bronco Raptor is about as high-performance as off-road SUVs get. The problem is, making an SUV with a $38,000 MSRP into a high-performance off-road SUV drives up the price quite a bit. However, shoppers in New York and California have a chance to save a solid chunk of change off a 2024 Ford Bronco Raptor.
Starting on August 21, New York buyers are eligible for $17,000 in dealer cash, but today is your last day. After that, the figure falls to $14,000. Still, it’s a pretty sizable discount off the SUV. Over in California, the Bronco Raptor deal gets a little sweeter, with savings up to $16,000. Again, after today, that figure falls to $14,000.
Related: This Is How Kia Could Take On the Bronco Raptor
Ford is looking to clear inventory on 2024 models, and buyers can take advantage. The majority of the Bronco lineup sees some discounts, too, with between $3,000 and $8,500 in Model Year Closeout Bonus Cash throughout a good chunk of the nation. As of publishing, it looks like the best deals are on some of the Bronco’s best trims, including the off-road-oriented Badlands and Wildtrak models, which feature items like locking differentials and all-terrain tires.
Of course, the incentives make the most sense for the 2024 Bronco Raptor. Ford recently dropped the price of the Raptor model by a whopping $10,000, making the 2025 BRaptor cheaper by default. It’s no wonder the brand is attempting to clear out some excess inventory via these incentives. No one in their right mind would buy an older car for more money than a new one (we call these people collectors). During this period of price adjustment, Ford also ramped up more basic Bronco prices, with the base trim—both in two-door and four-door form—increasing by $1,000.
The Bronco used to be relatively cheap. The two-door cost $29,995, and the four-door cost $34,695 in 2020 when the model debuted. You’ll get a further cash incentive if you switch to a Bronco from a Toyota or Subaru.
