Google is in troubled waters again in the European Union. The EU has increased its enforcement of the Digital Markets Act (DMA) by introducing two new serious rules aimed at tech companies, especially at Google. As part of the new rules, the EU is forcing Google to play nice and share its data with smaller AI and search companies. From the look of things, the EU doesn’t want Google to use its massive size to give its own Gemini AI an unfair advantage over smaller players.
As expected, Google isn’t happy about the EU’s new DMA rules around opening up AI services and data to rivals. It immediately complained about the new initiative. The search engine giant expressed significant concern that the new rules would help complaining competitors of the brand rather than actually protecting regular users.
The EU wants Google to open Android and share search data with others
According to a Reuters report, the new DMA rules will clarify how Google should provide equal access for third-party AI services to features now exclusively used by the search titan’s own products. Regulators are again targeting the Android OS. They are demanding that Google allow other AI developers deep interoperability with Android’s hardware and software features.
Furthermore, the EU’s new DMA rules will mandate that Google share valuable search data with competing search engines and AI service providers. The data specifically mentions anonymized ranking, query, click, and viewing data. Under the DMA, this data must be provided on “fair, reasonable, and non-discriminatory” terms.
Google has raised concerns about the new DMA rules
Google is pushing back hard against the EU’s new DMA rules regarding sharing AI data. The tech titan expressed its concerns about the new guidance. It mentioned that stricter rules could potentially affect user privacy, security, and its ability to innovate. Google spokespersons said the company already offers licensed access to some data to third-party developers.
It’s worth mentioning that the Commission said it will decide if AI chatbot providers can access this data, a step that could speed up the growth of non-Google search alternatives. Also, the Commission has set a six-month deadline to finalize new measures.
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