Audi has pulled the wraps off the Concept C, a two-seat all-electric sports car that introduces the brand’s new design philosophy. The Concept C isn’t just a one-off showpiece—it’s a preview of where Audi design is headed, with styling cues and technology that will influence future production models.
At the front, the Concept C features a bold new look centered around a vertical frame grille, inspired by past icons like the Auto Union Type C and the third-generation Audi A6. This upright design element not only serves as the foundation for the car’s proportions but also showcases Audi’s new four-element light signature. Expect to see this lighting design define Audi models going forward.
The Concept C rides on proportions dictated by its central battery layout, giving it a low, wide stance. A strong shoulder line runs along the side, while the cabin sits far back for a classic sports car look. For the first time in an Audi roadster, an electrically retractable hardtop has been integrated into the design, allowing for both a sleek monolithic profile and open-air driving. Clean surfaces and horizontal slats highlight the rear, emphasizing the car’s athletic character.
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Painted in “Titanium,” the Concept C’s exterior finish takes inspiration from the strength and lightness of the metal itself, adding to the car’s futuristic yet refined presence.
Inside, the Concept C follows a minimalist approach. The cabin is driver-focused but still leaves room for a passenger, with clean architectural surfaces and a warm atmosphere created by natural materials and ambient lighting. Instead of screens dominating the space, Audi has leaned into tactile “shy tech,” using high-quality physical controls with precise haptic feedback, including an intricately detailed steering wheel with real metal Audi rings at its center.
Technology is still present but seamlessly integrated. A 10.4-inch foldable center display provides information only when needed, supporting Audi’s goal of creating an intuitive, distraction-free user experience.
The Concept C signals more than just a styling exercise—it’s the starting point for Audi’s next era of design. Expect future Audi models to embrace the same clarity, simplicity, and emotional appeal first seen in this all-electric sports car.
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