Donald Trump Jr. and Lara Trump have reached a deal with Salem Media that will make the pair of Trump family members a major part of the company’s strategic growth and content offerings moving forward, the network announced on Monday.
As part of the deal, Salem acquired a 30 percent stake in MxM News, a mobile news aggregation app co-owned by Trump Jr., and entered into a long-term services agreement under which Trump Jr. and Salem will “work together to develop a series of high-impact promotional and growth initiatives.”
Trump Jr. will become a key stakeholder of Salem and a strategic force behind its future, the media company said.
Lara Trump, meanwhile, will primarily collaborate on business growth in the digital podcast space, advertiser partnerships and content innovation. She will also become a significant stakeholder in Salem Media and will support select initiatives that align with the company’s expansion goals, the company said.
“Donald Trump Jr. and Lara Trump bring credibility, energy, and the kind of megaphone that moves markets and shapes public opinion,” David Santrella, CEO of Salem Media Group, said in a statement.
Trump Jr. in a statement of his own said Salem is “positioned to become the home for fearless, unapologetic conservative content,” while Lara Trump said she “believes in what Salem is building, and I’m proud to contribute content that speaks truth without apology and builds real cultural influence.”
Trump Jr. has amassed a massive social media following amongst conservatives since his father first ran for the presidency, while Lara Trump earlier this year inked a deal with Fox News to host a prime time show on Saturday evenings.
