When it comes to the luxury car game, BMW stands out as one of the leaders in the executive genre. However, it is also one of the brands with an aggressive depreciation rate. Even though every car is based on the slogan of ‘sheer driving pleasure,’ it comes at a cost, and it’s one that many are fully aware of. But as much as BMWs offer sensational driving experiences, long-time fans and potential buyers are always asking the question: Do BMWs hold their value? And this is where we start diving into the interplay between the initial appeal of owning a BMW and the long-term economics of the ownership experience.
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