
Casey Hall/REUTERS
- Companies took swift action in response to Trump’s barrage of reciprocal tariffs.
- Some companies, like Nintendo, paused some US pre-orders, and others said they would raise prices.
- But after Trump announced a pause of many of the reciprocal tariffs on Wednesday, some have begun to change course.
While plenty of companies have already signaled that they’ll be taking action in response to Trump’s flurry of “Liberation Day” tariffs, some acted swiftly to implement changes.
Some have gone so far as to enact price hikes and others are pausing some sales in the US while they figure out a path forward. Some companies have slowed factory production.
But the situation continues to be highly dynamic, with Trump announcing a 90-day pause on many of his retaliatory tariffs on Wednesday amid volatile markets while leaving in place 10% baseline tariffs. (He also announced he’s increasing China’s tariffs to 125%.)
While it’s not clear if the companies will now change course in light of Wednesday’s move — BI reached out to every company listed below to ask — some have already said they are.
Here’s a rundown on what major businesses have done in response to the tariffs — and which are reversing course already.
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