High Noon has recalled certain variety 12 packs due to a potentially serious labeling error. The packs include cans that were labeled as Celsius energy drinks but in fact contained vodka seltzer, according to a recall notice posted this week by the the Food and Drug Administration (FDA).
There are obviously quite a few problems with an energy drink containing vodka, the least of which being that most people would likely agree that these beverages are meant for different parts of the day. The recall applies to High Noon “Beach Variety” 12 packs shipped between July 21 and July 23, many of which contain cans that were labeled Celsius Astro Vibe energy drink, Sparkling Blue Razz edition.
According to the FDA, consumers should check their individual Celsius cans to make sure they don’t contain lot codes “L CCB 02JL25 2:55” to “L CCB 02JL25 3:11.”
While the two brands are not owned by the same company—High Noon is owned by E. & J. Gallo and Celsius is owned by PepsiCo—the mix-up happened at a packaging supply facility that works with both brands.
“The recall was initiated after High Noon discovered that a shared packaging supplier mistakenly shipped empty Celsius cans to High Noon,” the notice explains.
The product was shipped to eight states:
- Florida
- Michigan
- New York
- Ohio
- Oklahoma
- South Carolina
- Virginia
- Wisconsin
Reached for comment, a representative from E. & J. Gallo referred Fast Company to a press release and explained that the recall is limited to products from two production lots. However, the representative could not provide the exact number of impacted cases and cans.
“We are working with the FDA, retailers and distributors to proactively manage the recall to ensure the safety and well-being of our consumers,” E. & J. Gallo said in a statement.
A representative for Celsius did not immediately respond to a request for comment.
Both the FDA notice and the press release shared images of the impacted Celsius cans, which have silver lids as opposed to their normal black lids. While no illnesses or adverse events have been reported, High Noon is advising consumers to dispose of these specific 12 packs or mislabeled Celsius cans.
For refunds and more information on next steps, customers can contact consumerrelations@highnoonvodka.com.
