Inside the Madness
Brabus has built a reputation in the automotive world for its extreme car builds and big-ticket creations that most people will never get to experience. But perhaps the closest we can get is through this new docu-series coming to Amazon Prime Video, which should show what it takes to run a luxury brand that works on high-end models from marques like Porsche and Mercedes-Benz.
Titled Brabus: One Second Wow, the docu-series – made in collaboration with i&u Studios – will span six episodes and follow Brabus CEO Constantin Buschmann and his partner, Mili Umicevic, who is also the company’s creative director. The series will showcase internal conversations Buschmann had while growing the brand, and the trailer even features an executive admitting to a €100,000 loss (approximately $118,000).
Couture on Wheels
There was also a brief glimpse of a brainstorming session centered on designing what appeared to be a three-door Mercedes-Benz SUV, which was bluntly called “ugly,” echoing what some enthusiasts have been saying about certain Brabus creations, such as the recent Lamborghini Urus SE with the mint treatment inside and out.
It seems this bold design language will be a mainstay, as Umicevic described Brabus as “the couture designer of the automotive scene.” But of course, design is subjective, and while their styling may not appeal to everyone, the company continues to sell vehicles and grow regardless.
Beyond its design work, Brabus has also raised the bar for already high-performance cars. For example, the Mercedes-AMG GT 63 S E Performance – which produces 805 horsepower from its 4.0-liter twin-turbo hybrid V8 – was tuned by Brabus to deliver 986 horsepower. The company has also worked on the Mercedes-AMG G 63 6×6, with its XLP 800 6X6 Adventure build pushing up to 800 horsepower.
Nothing Here Comes Cheap
These modifications aren’t cheap. The aforementioned Lamborghini Urus SE build, which also received revised bodywork and a 900-horsepower upgrade, carries an eye-watering $700,000 price tag – well over $400,000 more than the stock version.
The new docu-series might also tackle the brand’s other projects beyond cars, including a beachside property on a private island, motorcycles, and boats. Amazon Prime Video will simultaneously release the show on February 26 in five countries, including the United States, Canada, Germany, the UK, and Australia.
