Clamshell foldables led the segment during the first few years. However, there was a change in course in 2024, when the book-type foldables took a slight lead. In 2026, the gap may further widen, as book-type foldables may slightly overshadow the Flip foldables. Android OEMs are reportedly prioritizing book-type devices over clamshell designs. This is driven by higher ASP (average selling price) potential, profitability focus, and maturing consumer demand.
Book-type devices may reach 65% of global foldable shipments in 2026
A fresh report from Counterpoint Research says that book-type devices could account for around 65% of global foldable shipments in 2026, leaving behind the clamshell models. This is a jump from 52% in 2025. It appears that users who are thinking about foldables are leaning towards the more expensive book-style foldable. Even in terms of specs, the book-type foldables push the boundaries.
In comparison, the clamshell foldables, such as the Galaxy Z Flip 7, are increasingly positioned as complementary devices focused on style and features. The overall market share of the clamshell foldables may decline gradually, as per Counterpoint.
Apple will enter the foldable segment this year
Apple will reportedly enter the foldable segment with a book-style model later this year. It could have a wide display, suited for multitasking, document viewing, and content consumption. The launch will definitely further influence the foldable segment. However, the market outcome will depend on variables like pricing, launch timing, and product positioning.Â
The Android ecosystem is already adjusting to the shift from book-type to flip-type. Samsung reached a key inflection point in the second half of 2025, with the Galaxy Z Fold 7 shipments surpassing those of the Galaxy Z Flip 7. Much like Apple, Samsung is also reportedly working on a wide book-type model of its own. This will also offer better productivity use cases.
The shift is increasingly evident
Counterpoint notes that this shift is increasingly evident across the Android landscape, as OEMs reassess foldable strategies amid profitability and inventory considerations. While flip-type foldables played a key role in the early market expansion days, book-type foldables are now seen as central to long-term growth.Â
Tuning in line with that, Motorola introduced its first book-style foldable at CES earlier this year. Google, too, is all in for the Pixel Fold lineup. This signals broad platform-level support for book-type devices.
The report adds that the early phase of foldables is over. This year will be about using the hinge to drive multi-panel workflows rather than just stretching a single screen. Seamless app support is no longer a bonus feature; instead, it is a key metric for user experience.
As the foldable market continues to mature, the focus in 2026 could mark a shift away from experimentation and towards a clearer value proposition. The novelty phase has faded. The success of foldables lies in software experience and ecosystem readiness.
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