When it comes to rare BMW models, one of the most famous is the BMW M3 GTR “Strassenversion”, where a handful were produced. This road version of BMW’s legendary Le Mans entry included a 350-hp V8, unique trim, no air conditioning, no radio, and no rear seats. In 2001, these were 250,000 euros, equating to $500,000 in today’s money. This car was built to showcase what BMW could do at its best. The same cannot be said for its most recent rare delivery, the XM “Frozen-Style Edition”, an obvious attempt to bring attention to a very poorly performing model.
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How Rare An Edition Is It?
Only 44 are to be built, and they come with “Frozen Tanznight Blue” exterior paintwork as standard, with “Frozen Brilliant White” and “Frozen Black” as optional colors. BMW is brazenly leaning on the “frozen” nomenclature, although I admit it somehow suits. Along with paintwork, there are 23-inch M light “Star Spoke” alloy wheels with gloss black wheel calipers. A red-lined XM badge sits on the rear, and a side door light projector reminds you it’s an XM on the road. This seems to be a bold gimmick that is already available on the standard XM, yet imagining this symbol lit on a Tokyo street at night will catch people’s attention, one way or the other.
The interior has exclusive elements. The leather is the BMW Extended Night Blue, combined with a Welcome Light carpet and M Alcantara roof lining. This combination with Vintage Coffee colors contrasts well, and judging from interior shots will be a comforting yet atmospheric environment. A 20-speaker Bowers & Wilkins surround sound system comes as standard.
Anything Updated Under The Hood?
To power this behemoth is BMW’s already potent “M Hybrid” powertrain delivering 738 hp and 738 lbf-ft of torque. A 50/50 weight distribution, and all the suspension and differential technology you expect of BMW, makes this car rapid. These also align with the conventional XM, and demonstrate that this edition predominantly focuses on the aesthetics and naming of color schemes.
Considering sales are plummeting, with Q2 2025 sales falling 23.8%, this does seem to be a desperate attempt to give recognition to a truly underperforming model. Perhaps it is time for BMW to cut its losses and focus on the future, and allow the XM to fade into motoring history.
