BMW is preparing a subtle but widespread branding update, with BMWBlog reporting the automaker will begin fitting a revised physical BMW roundel to all newly built vehicles starting in February. The change is not a full redesign, instead it is a refinement of the familiar badge meant to look cleaner and more modern as BMW transitions into its next design and technology era.
What Changes On The New Badge
First seen on the Neue Klasse iX3, the revised emblem removes the inner chrome ring and the chrome outlining inside the blue and white quadrants, replacing the shinier look with a darker, more satin finish on the outer ring.
The result is a simpler, more contemporary appearance that aligns with the direction BMW has been taking in digital branding and in newer product styling. BMW is moving away from using a distinct EV focused badge treatment, which would standardize the roundel across gas, hybrid, and electric models so the powertrain is not signaled by the logo itself.
BMW
Where It Will Show Up And What It Means For Owners
BMWBlog describes the rollout as a factory change for new production rather than a retrofit program, meaning buyers will see the updated badge arrive naturally as model year builds continue. The report indicates the hood badge will be the most consistent place to expect the new roundel, while details about other locations such as the trunk, wheel center caps, and steering wheel may vary by model and timing. The badge first appeared publicly in BMWs Neue Klasse context, which gives the update added significance, because it ties the emblem change to a larger shift in how BMW wants its cars to feel and present.
The badge update arrives as BMW expands its future facing lineup and its regional product strategy. Neue Klasse products are expected to anchor that shift, starting with the iX3.
BMW has also been thinking about identity beyond design surfaces, including how its electric performance cars might feel emotionally familiar. That kind of retrofuturistic approach matches the logo update, which keeps the heritage shape but modernizes the execution. The same branding logic is likely to carry into the next generation of BMWs largest models too.
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