- The futuristic Avatr Vision Xpectra concept broke cover at the Munich Motor Show.
- It is a gigantic luxury sedan with unconventional proportions and a four-seater cabin.
- The concept is not destined for production but could influence future Avatr models.
Breaking into Europe is no small task for a newcomer in the premium segment, but Avatr is determined to make its presence felt. The Chinese automaker, already operating a design studio in Munich, chose the IAA Mobility Show to present the Vision Xpectra, a futuristic flagship sedan with proportions and presence akin to Maybach and Rolls-Royce.
According to the design team, the Vision Xpectra marries a “solid” exterior with a “soft” interior. At the front, split LED headlights extend into the profile, linking with a sculpted bumper that signals both strength and precision. The look is consistent with other Avatr products yet more dramatic in execution.
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The centerpiece of the exterior is the expansive greenhouse, its slim pillars and plunging windshield creating a seamless flow into the hood. The side profile emphasizes bold proportions with oversized alloy wheels, squared fenders, and a short rear deck that melts into broad shoulders. At the back, a prominent diffuser dominates the bumper, reinforcing the concept’s athletic stance.
Design with a Pulse
True to Avatr’s goal of making vehicles with “emotional intelligence“, the Vision Xpectra senses its surroundings and the user, with illuminating sections of the bodywork creating a welcoming sequence. Furthermore, the prismatic glass cabin radiates a warm welcoming shine from within.
Avatr / Weibo
The large suicide doors with a pillarless design allows easy access to the interior. The four-seater cabin has dynamic ambient lighting, headrests that look like inflatable pillows, and transparent displays. Another cool touch is the lamella sculptures on the doors that blend with the dashboard as they open and close.
The element on the center of the dashboard is called “vortex” and houses a “living AI entity” that interacts with the occupants. As for the interface, the “cortex” on the center console combines touch and gesture controls in a circular element. Finally, the design team has also created champagne glass and carry-on accessories to match the interior ambiance.
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The concept stretches to 5,843 mm (230 inches) long, 2,132 mm (83.9 inches) wide, and 1,405 mm (55.3 inches) tall, with a wheelbase of 3,450 mm (135.8 inches). This is a full 823 mm (32.4 inches) longer compared to Avatr’s largest production offering. In fact, the Vision Xpectra’s footprint is similar to the Rolls-Royce Phantom Extended Wheelbase and the gigantic Hongqi Guoli, surpassing the Maextro S800 from Huawei and JAC.
There is no word on technical specifications, but Avart is currently offering models with fully electric and range-extender powertrains, combining Changan underpinnings, CATL batteries, and Huawei tech.
Avatr’s Future
As you might have guessed, the Avatr Vision Xpectra is not destined for production. Still, it sets the tone for the evolution of the brands’ styling language, and some of its features might find their way into a future flagship.
The current lineup of Avart comprises two pairs of mechanically-related sedans and crossovers – the Tesla-rivaling 06 / 07 and the larger 12 / 11. However, this number is expected to grow significantly over the next few years with no less than 17 new products by 2030.
