Astronomer uses Gwyneth Paltrow, Coldplay frontman’s ex-wife, as ‘temporary’ spokesperson in new promotional video

• Astronomer released a humorous promo video featuring Gwyneth Paltrow after leadership changes.
• Two former executives were involved in a now-infamous kiss-cam incident at a Coldplay concert.
• Paltrow promoted Astronomer’s data and AI products and an upcoming conference.

Astronomer is taking the Coldplay incident and running with it.

After former CEO Andy Byron and head of HR Kristin Cabot resigned following the now-infamous “kiss-cam” style Coldplay concert footage, the company responded with a humorous video of its own, featuring Coldplay frontman Chris Martin’s ex-wife, Gwyneth Paltrow.

In the brand-new video, Paltrow said she had been hired on a “very temporary basis” to represent the “more than 300 employees” at Astronomer, and to answer some very common questions.

Then, instead of addressing what Astronomer likely got the most attention for, Paltrow proceeded by promoting its latest data and AI products — all with a straight face.

After another video header that seems to ask how Astronomer’s social media team is holding up, Paltrow went on to say there is still room available in the company’s Beyond Analytics data conference in September.

“Thank you for your interest in Astronomer,” the award-winning actor said as the video ended.