- Aston Martin plans a new ultra-luxury tower in Daytona Beach.
- 18-storey complex will include 86 units and eight penthouses.
- Set to open in 2029, the project will offer premium amenities.
Aston Martin Residences Miami opened last year, and it was a smashing success, with 99 percent of the units spoken for before the doors even opened. Given the high demand, it’s little surprise that a new 18-storey luxury tower is already taking shape on Florida’s Atlantic coast.
Located in Daytona Beach, Florida, the latest project is a collaboration between Aston Martin and Valor Real Estate Development. It will overlook “one of the world’s most famous beaches” and be minutes away from Daytona International Speedway.
More: Aston Martin Residences Miami Now Open, Take A Peek Inside
Known as the Aston Martin Residences Daytona Beach Shores, the 86-unit development will go up at 3411 South Atlantic Avenue. It’s currently an empty ocean-front lot across from a Burger King, but the tower is slated to be completed in 2029.
The building will span approximately 320,000 square feet (about 30,000 square meters) and include two floors dedicated to parking. The complex will also have two penthouse floors, which are home to eight two-storey units.
Little is known about the units at this point, but the companies said clients can expect a “world-class package of residential amenities” as well as an artisan bakery and fine dining establishments.
“Aston Martin Residences Daytona Beach Shores will allow us to take our holistic design approach to another level,” said Marek Reichman, the company’s Chief Creative Officer. “There’s scope here for the unprecedented integration of bespoke design elements, highly customizable spaces, cutting-edge amenities, and a strong symbiosis with Aston Martin’s world-renowned design language.”
Apparently, that focus on design continuity aligns with Aston Martin’s broader strategy to evolve beyond the automotive sphere.
As Stefano Saporetti, the brand’s Director of Brand Diversification, explained, “Real estate is a seamless brand extension, with our strategic vision centered on growing Aston Martin beyond the automotive world. This crucial new multi-project partnership with Valor Real Estate Development in Daytona is engineered to meet client demand for exclusive, ultra-luxury living opportunities.”
Balancing Two Worlds
The news comes at a time when Aston Martin’s automotive business faces headwinds. The company recently trimmed its 2025 outlook for the second time this year, citing expectations of mid- to high-single-digit declines in vehicle sales.
Third-quarter deliveries fell 13 percent to 1,641 vehicles as tariffs and weakening demand in North America and Asia weighed on performance. Losses are now projected to exceed $139 million, overturning earlier forecasts of a return to profit.
