Siri has been part of our daily lives for a long time, but let’s be honest, it hasn’t always kept up. Direct rivals have launched powerful new AI assistants that can generate text, summarize information, and understand complex, multi-step commands. Meanwhile, Siri has remained mostly the same. This is all about to change, and Apple‘s solution for a really smart Siri might come from an unexpected place: Google’s Gemini AI.
Google Gemini, the potential new brain for Apple’s next-gen Siri
The latest information comes from Mark Gurman at Bloomberg. According to the report, Apple is in early talks with Google to use its powerful Gemini AI models to power a future version of Siri. This isn’t just about adding a new feature. It’s about a total reinvention of the voice assistant that has faced significant delays and internal struggles. The goal is to transform Siri into a modern, powerful AI that can understand context and perform complex tasks across your Apple devices, from drafting an email to navigating your files with just your voice.
This potential move is a greater signal that Apple is taking its AI ambitions seriously. After arriving late to the generative AI race, the company has been playing catch-up. While it has its own internal AI models—which power features like text summarization and custom emojis—the company is reportedly holding a sort of “bake-off” to decide what’s best for Siri.
Apple is reportedly building two versions of the new assistant at the same time. There’s one that uses its own technology and another powered by a partner like Google. This also comes after Apple reportedly explored partnerships with other major players like OpenAI and Anthropic. All these movements seek the same goal: finding the ideal “brain” for Siri.
A potential dream team
A partnership between these two tech giants isn’t as surprising as it sounds. They already have a long-standing search deal where Google pays Apple billions to be the default search engine on its devices. The new talks would be a deeper collaboration, with Google potentially building a custom AI model designed to run on Apple’s own secure cloud servers. This approach would allow Apple to maintain control over user privacy while leveraging the expertise of a leading AI company.
If the partnership goes through, it would solve a major problem for Apple. It would give Siri a powerful new brain, allowing it to compete with the best AI assistants on the market. If the movement bears fruit, it will be a sign that Apple is willing to work with its biggest rivals to bring a truly next-generation Siri experience.
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