Apple Intelligence is honestly a joke when you compare it against the competition. Its features are extremely basic, and sometimes it even gets it wrong. At this point, Apple is lagging terribly behind the rest. However, given Apple’s vast resources, it looks like the company could be buying its way back to the top. According to a recent CNBC report, Apple is nearing a deal to acquire an AI company, potentially beating out Elon Musk.
Apple beats out Elon Musk in AI deal
The report reveals that Apple is in late stage talks to acquire talent from a computer vision startup called Prompt AI, as well as buying the company’s technology. What’s interesting about this acquisition is that in addition to Apple, Prompt AI is facing suitors from other companies, such as xAI by Elon Musk and Neuralink.
However, the report suggests that the company is close to inking a deal with Apple. If that is the case, it should give Apple a much-needed boost in the AI space. Apple is known to acquire companies just for their technology. This makes sense as Apple wants to use the tech for itself and integrate it into its own products.
The report also reveals that in an audio clip heard by the publication, it said that those who don’t end up joining Apple will receive a reduced pay. They are also encouraged to apply for open positions at Apple.
What is Prompt AI, and why does Apple want them?
For those unfamiliar with Prompt AI, the company’s flagship product is Seemour. This is an home AI platform that enhances home security cameras with advanced visual intelligence capabilities. This means that it allows cameras to analyze what it sees in real time. It can also help cameras understand and describe what it sees.
Now, we know that Apple doesn’t make home security devices. This begs the question of, why would Apple want Prompt AI and its Seemour platform? For starters, it could help Apple boost its HomeKit ecosystem by giving connected smart home cameras better AI capabilities.
However, this seems like a rather niche goal. In reality, it feels more like Seemour’s capabilities could be applied to iPhone cameras, making them smarter at “seeing” things, understanding them, and describing them. We also wouldn’t be surprised if Apple were to apply this tech to its Vision Pro or its rumored smart glasses.
Lastly, we’ve already seen how Apple has lost some of its AI talent to competitors. Apple’s former head of AI models left the company earlier this year ago to join Meta. So, acquiring Prompt AI’s talent could help the company replenish its ranks.
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