Almost every other tech brand is adopting AI into its apps and services. Now, the e-commerce giant Amazon has introduced a new AI feature designed to help buyers choose the right product. When you compare similar products on the Amazon app or website, the “Help Me Decide” button will recommend the best-suited product based on your purchase history and the product’s reviews.
Amazon’s new Help Me Decide button will simplify the shopping experience
The idea behind this new feature is to simplify decision-making while comparing or buying two or more similar products. For reference, if you are looking to buy a smartphone, the AI might notice your past search history, related product order history, and other information. Based on that, it could suggest a few particular smartphone models. Essentially, the tool studies what you’ve viewed or purchased before and uses that context to give a personalized recommendation.
Now, once you click on the “Help Me Decide” button, Amazon’s AI will recommend a product with a brief explanation of why it might suit you. Alongside the current option, you may also see a “budget pick” and an “upgrade pick” option. The former option will adjust the recommendation for affordable shoppers, while the latter is for those who prefer premium choices.
Amazon wants AI to shape the way its consumers shop
This isn’t the first time the e-commerce giant has integrated AI into its app or service. Amazon previously launched Rufus, an AI chatbot that guides customers through purchases, and a tool that automatically generates product buying guides. More recently, Amazon introduced Lens Live AI, which scans your surroundings using your phone’s camera and suggests matching items from its store.
Now, with the latest addition, the Help Me Decide tool, the company continues its push to make online shopping faster and more intuitive. For now, the feature is rolling out to millions of users across the US. It may be rolled out later to the users of other territories.
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