From Rubber to Real-Time Data
Tire development has steadily moved from simple tread and compound improvements to advanced electronics. Early innovations focused on durability and grip, followed by pressure monitoring systems that became mandatory in many markets. More recently, run-flat designs and noise-reducing foam inserts have aimed to enhance safety and comfort.
Now the industry is taking the next step by embedding sensors and software directly into the tire structure itself. Pirelli’s new Cyber Tire system represents this shift and will reach production first with Aston Martin.
Pirelli
Sensors Inside the Tread
According to Pirelli, the Cyber Tire system uses tiny sensors – weighing approximately 0.3 grams – placed within the inner tread of each tire. These battery-powered devices take data from their position, including pressure, temperature, wear, and road conditions.
The data collected is then transmitted via Bluetooth to an electronic control unit and processed by Pirelli’s proprietary algorithms, which were developed in cooperation with Bosch Engineering. The car’s systems – ABS, ESP, traction control, and even power delivery – can adjust in real time based on those readings. Drivers can also view tire status, including age and suitability for changing conditions, on the in-car display.
Pirelli says future versions could recharge themselves through kinetic energy and eventually add 5G vehicle-to-everything capability, allowing information to flow between cars and roadside infrastructure.

Is It Coming to America?
Aston Martin has confirmed that upcoming models will be the first to feature the technology. The move builds on earlier collaborations between Pirelli and Bosch aimed at refining software-driven tire signals.
While Cyber Tire will debut in Aston Martin vehicles globally, availability in the United States is still uncertain at this point. That’s because Pirelli is 37 percent owned by China’s Sinochem, a relationship that has already drawn attention from US regulators concerned about connected vehicle systems supplied by companies with Chinese ties. Those concerns could slow the technology’s approval and rollout in American markets.
Beyond Aston Martin, Pirelli is pursuing sustainable tire projects with other automakers, such as Jaguar Land Rover, which plans to introduce Pirelli tires made from more than 70 percent renewable and recycled materials on select Range Rover models.
Pirelli