Here are all the big product announcements from Apple’s iPhone 17 event

The AirPods Pro 3 have the best active noise cancellation of any in-ear wireless headphones, the company says, as well as Live Translation powered by Apple Intelligence.

It has enhanced sweat and water resistance for workouts, and a new heart rate sensor. The AirPods Pro 3 start at $249.

Apple says the Series 11 is twice as scratch-resistant as its predecessor, and will have the “Liquid Glass” software design unveiled in June. It also boasts a 24-hour battery life. The Apple Watch Series 11 starts at $399.

The latest SE will have an always-on display, an 18-hour battery life, and 5G cellular capabilities. It can charge two times as fast as its predecessor. The Apple Watch SE 3 starts at $249.

The new Ultra 3 has the largest display of any Apple Watch, with an always-on display that won’t affect battery life. It has satellite connectivity and can get up to 42 hours of battery life. The Apple Watch Ultra 3 starts at $799.

The entry-level iPhone 17 has a 6.3-inch screen, Ceramic Shield 2 protection from scratches, and the A19 Apple Silicon chip engineered to power Apple Intelligence.

It’s available in lavender, mist blue, black, white, and sage. The iPhone 17 starts at $799.

The company’s thinnest and most power-efficient iPhone to date, the iPhone Air measures 5.6 millimeters and is covered on the front and back by the protective Ceramic Shield. It also has the new “plateau” feature, which includes front and rear cameras, a speaker, and more.

The iPhone Air is available in space black, cloud white, light gold, and sky blue, and starts at $999.

Apple says the iPhone 17 Pro comes with its “most powerful chip,” and the new phone’s camera abilities are equivalent to having eight professional lenses in your pocket.

The iPhone 17 Pro is available in deep blue, silver, and cosmic orange, and starts at $1,099.

If these sound familiar, you’re probably thinking of the FineWoven iPhone cases that Apple quietly removed in 2024, a year after their launch.

Apple says these new TechWoven cases feature multiple yarn colors woven to create “a sophisticated look, while protective coating provides resistance to scratches and stains.”