- Honda sold nearly 32,000 Prologues in the first eight months of 2025.
- This year, Honda and Acura have shifted over 992,00 vehicles in the US.
- Unsurprisingly, the CR-V remains Honda’s best-seller, ahead of the Civic.
Sales across the Honda and Acura brands are up 4.4 percent this year, but that’s perhaps not the most interesting takeaway from the company’s most recent sales report. Instead, the most significant change is the fact that sales of Honda’s electrified vehicles have jumped by more than 50 percent through the first half, with the all-electric Prologue surging in popularity.
More: Honda Debuts North America’s 2026 Prelude Hybrid Coupe
From the outside, it would be easy to view Honda as an electrification laggard, given that it only currently sells a single battery-electric model in the United States, the Prologue, which isn’t even its own product as is built on top of the same bones as the Chevy Blazer EV and other GM models.
However, it offers other excellent hybrid options for several of its popular models, including the Civic, CR-V, and Accord. As we have seen with other carmakers, the demand for hybrids is increasing, benefiting Honda.
A Year of Steady Gains
Through the first eight months of the year, American Honda, including the Honda and Acura brands, sold a total of 992,904 vehicles across the US, a 4.4 percent increase over the same period last year. Within Honda’s lineup, 306,252 of the 903,325 vehicles sold were electrified, marking a 53.4 percent jump compared to the 199,597 electrified models sold between January and August of 2023.
The popularity of the all-electric Prologue has surged even beyond these rates. During the first eight months of 2024, 10,394 units were sold in the US. Fast forward a year, and sales have soared 207.7 percent to 31,982 units.
August was also a strong month for the Prologue with a total of 9,347 sales, up 73.1 percent from the 5,401 of last year, though as with other carmakers. As with other automakers, much of this surge likely stems from buyers moving quickly ahead of the EV tax credit deadline on September 30. All of this came in contrast to Honda’s overall August results, which slipped 4.9 percent to 121,633 units.
Core Models Still Lead
Even with electrified growth making headlines, Honda’s long-standing best-sellers continue to anchor the brand. The CR-V easily remains Honda’s best-selling local model. This year, 278,952 units have found new homes, a 3.7 percent rise from the 268,947 sold last year. Following the CR-V is the Civic with sales of 168,876 units, a 2.2 percent decline from the 172,661 that were sold last year.
