Phone makers are locked in a race to see who can produce the most advanced AI features. From Google and Samsung to Apple and Motorola, companies are loading up their new devices with smart capabilities. But while the tech industry is all-in on AI, it seems most people just aren’t sold on the idea. A recent survey found a surprising disconnect between what companies are selling and what consumers actually want. Apparently, AI is not as important when buying a new phone as brands think.
Survey says AI is not that important for customers when purchasing a phone
The survey, carried out by CNET, reveals that AI is a very small factor for most people when considering an upgrade. In fact, only about 11% of smartphone owners choose to upgrade their device because of AI features. What is striking is that the figure represents a notable drop from just a year ago. It seems many people simply don’t find mobile AI helpful. Roughly three in ten respondents said they don’t want to see more features added.
Another finding suggests that a significant number of people don’t even know how to use the AI tools that are already on their phones.
What consumers actually want
So if AI isn’t that important for new phone sales, what is? The answers are straightforward and consistent. According to the survey, the biggest motivators for an upgrade are price (62%), longer battery life (54%), and more storage (39%). The phone’s camera is also a top priority for about 30% of people. These are the fundamentals that have always mattered. Despite all the buzz about artificial intelligence, most of us just want a phone that lasts longer, has more space for our photos, and doesn’t cost a fortune.
AI isn’t the only feature getting a lukewarm reception. Currently, companies are creating ultra-thin phones, like the rumored “iPhone 17 Air.” However, only 7% of respondents said a thinner phone would motivate them to upgrade.
The cost and privacy factor
Beyond the lack of interest, there are growing concerns about the future of AI on our devices. The survey found that a surprising number of people are worried about privacy when using AI on their phones. This concern has been growing over the past year. Furthermore, with some companies hinting at charging for their AI features, half of the people surveyed said they are not willing to pay extra money to access these capabilities.
The bottom line is clear: tech companies are in an AI arms race, but consumers are still focused on the basics. This data suggests that while AI features are becoming a standard part of every phone, they are not yet the key selling point. For now, it seems the best way to get people to buy a new phone is to give them what they really want. That is, a great camera, a bigger battery, and a better price.
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