If there’s one thing that digital platforms really don’t want, it’s you giving login details to people outside of your household.
The past few years have seen Netflix, Disney, and HBO Max—to name a few—crack down on password sharing with anyone who doesn’t live under your roof.
Now, Amazon has joined them.
The Seattle e-commerce giant is ending its Prime Invitee program as of October 1 and is offering up the Amazon Family plan in its place.
What’s the difference between Prime Invitee and Amazon Family?
The former allowed Prime subscribers to share their free shipping benefits with a select number of individuals outside their abode.
By contrast, the Amazon Family plan is restricted to people living in your household. It will allow you to add one other adult who shares your address and four children.
The plan also includes four teen accounts, but those accounts must have been created before April 7 which is when Amazon discontinued its teen program.
These individuals can access benefits including free delivery on Prime eligible items, Prime Video (with ads), Amazon Music (ad-free on shuffle mode), and other content like audio books and games.
Like its fellow tech companies, Amazon is angling for a boost in subscriptions. The announcement comes just as Reuters reported Amazon’s Prime signups failed to meet last year’s numbers or current targets ahead of July’s Prime Day event. Amazon told Reuters that its membership numbers continue to grow, but didn’t provide figures.
Fast Company has reached out to Amazon for comment and will update this post if we hear back.