- Google Search surfaces recent news posts from various outlets in Top Stories.
- So far, you haven’t had much say over the news outlets Google chooses as relevant.
- With its new Preferred Sources experiment in Labs, you can select your favorite publishers for their content to stand out.
It’s easy to forget, if you didn’t live through it, just how much of a game-changer Google Search was when it first debuted in the late 90s. While we had options like Lycos and AltaVista for years, Google just made it so much easier to find the content you were looking for. These days, though, a lot of users feel unsatisfied with the results they get from Search, with lower-quality sites, sponsored content, and AI slop making it so much harder to locate anything actually useful. While you could always continue to just search Reddit instead, this week we’re learning about a new experiment that might actually help steer Search results back in the right direction.
Google’s got some tips for getting the most out of Search, and in sharing those, it also announces its latest Labs experiment. Once you opt in to testing it, Preferred Sources will give you the option to prioritize results from your favorite, most trusted sources.
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