Clean Beauty Products & Brands Our Hip Team Is Obsessed With

Looking for clean beauty products? We have the best recommendations!

We love a good beauty recommendation—but clean beauty recommendations? Even better. Our team is sharing their tried-and-true clean beauty products that they actually use and love.

With retailers like Target and Sephora now labeling clean options, it’s easier than ever to shop consciously. And no, clean beauty doesn’t have to break the bank—many brands are committed to keeping prices low while keeping many of their ingredients pure.

Here’s our team’s recommendations for the best clean beauty products:

1. The Kosas concealer is Sara’s go-to for toxin-free, fresh eyes. 

Sara ditched Tarte’s Shape Tape years ago in favor of this much cleaner Kosas concealer—and she’s never looked back. Not only does it offer medium, buildable coverage, but it also goes on smoothly for a clean, natural-looking finish. Even better, the skin-loving ingredients work overtime to fight dark circles, puffiness, dry skin, and more. Meanwhile, it continuously hydrates, plumps, and calms redness, making it a multitasking favorite in any clean beauty routine.

2. Chelsey uses Kosas DreamBeam on her face for SPF and the perfect effortless & radiant coverage.

The Kosas DreamBeam SPF 40 is not only a clean mineral sunscreen, but it also doubles as a skin-smoothing base with a sheer tint that offers natural, barely-there coverage. Plus, it’s packed with skin-loving ingredients like ceramides and peptides, which means it goes beyond sun protection. In fact, while it shields your skin from UV damage, it simultaneously nourishes the skin barrier—all while leaving you with a fresh, radiant glow.

Looking for invisible SPF? Our Hip sidekick, Madison, loves this innisfree Daily UV Defense Sunscreen.

Our Hip sidekick, Cara, loves this Kosas medium coverage foundation.

Cara ultimately landed on this foundation because she said it’s the only olive foundation shade that works for her. Overall, their shade selection is amazing, no matter your tone, and it doubles as a skincare treatment. It contains hyaluronic acid, niacinamide, peptides, squalane, vitamin B5, arnica, caffeine, and reef‑safe zinc oxide (SPF 25). Even better, it’s clinically proven to hydrate, brighten, plump, firm, soothe, and blur texture while looking like real skin.

3. Madison uses this super clean cleanser. 

Youth to the People’s Superfood Gentle Antioxidant Refillable Cleanser embodies clean beauty with its plant-powered formula and sustainable packaging. Infused with nutrient-rich kale, spinach, and green tea, this vegan, sulfate-free gel cleanser gently removes makeup and impurities while delivering a boost of antioxidants to protect and balance the skin’s pH. Madison loves that the sleek glass bottle is both refillable and recyclable, aligning with eco-conscious values and reducing waste.

4. Sara’s favorite Dime mascara nourishes lashes and doesn’t flake. 

DIME follows its own DIME Clean Promise, prioritizing ingredient transparency, sustainable U.S. manufacturing, and a wellness-first approach. I also love their lash-nourishing primer—infused with amino acids and peptides, it strengthens lashes over time while perfectly separating them for smooth, clump-free mascara application.

Read more about DIME mascara on our clean makeup products post.

5. The entire ILIA brand is a huge Hip fave, and the tinted serum steals the show.

Many of my hip sidekicks love ILIA—not just for its minimalistic vibe but also for its natural, skin-first formulas. It offers light, dewy coverage that enhances your glow while also delivering SPF 40 protection. Plus, with ingredients like hyaluronic acid, niacinamide, and squalane, it hydrates, smooths, and protects—without clogging pores or feeling heavy.

Want medium/full coverage? The ILIA Skin Rewind Complexion Stick is buildable, flawless, and clean too.

Check out more of the clean ILIA products our team loves!

Angie (and I) are in love with all things ILIA! Over time, she’s built up her collection and now owns several of their beauty products and moisturizers. Angie said she really loves them all, even if she rarely wears more than the skin tint, mascara, and fills in her brows. And I have to agree…these are a daily go-to for the perfect minimalist look.

6. Lanolips is another brand our Hip sidekick, Madison, says you’ll fall in love with everything. 

The Lanolips line is a clean beauty favorite, known for ultra-pure, lanolin-based formulas that hydrate and heal without unnecessary additives. Moreover, the brand’s transparency and sustainability shine through its ethically sourced lanolin from Australian and New Zealand sheep. This commitment ensures cruelty-free practices aligned with Leaping Bunny certification. Consequently, Lanolips stands out as a trusted choice for those seeking effective, ethical, and clean skincare.

Whether you’re seeking a reliable lip balm or a multi-purpose skin salve, Lanolips offers clean, effective solutions that align with eco-conscious values and deliver visible results.

7. Emily says her Versed blush stick adds the perfect touch to her makeup. 

Versed Shade Swipe Blush Stick is a budget-friendly gem that perfectly combines clean beauty with a buttery, non-sparkly formula ideal for everyday wear. My hip sidekick Emily admits, “I wasn’t a blush person until Pinch converted me—it’s light, creamy, and blendable without any shimmer!” While Target calls it “clean,” standards can vary; still, Emily swears it’s an excellent Merit blush dupe. Fun fact: the founder of Merit also owns Versed—coincidence? She thinks not. 😉 Plus, its easy application and natural finish make it a must-try for anyone wanting effortless color with clean ingredients.

Here’s another Versed product Emily can’t get enough of!

Emily said this Versed Tinted Lip Serum is totally giving Tarte Maracuja Juicy Lip vibes—and she even said she likes it even more. 🤩 Not only is the color beautifully subtle, but the serum is also incredibly hydrating, which makes it perfect for everyday wear.

In fact, she loves it so much that she applies it nearly every hour when she’s out and about. Plus, the shade Bake is the perfect neutral—so flattering, it would look amazing on absolutely anyone!

8. Cara loves using this reef-safe mineral sunscreen with her foundation. 

My Hip sidekick, Cara, swears by Herbivore Star Seed Mineral Sunscreen for good reason. It adds a sheer glow and perfect dimension under foundation. Plus, it’s 100% mineral-based with non-nano zinc oxide, reef-safe, and free from silicones, fragrance, and synthetic dyes. If you want a clean, skin-loving sunscreen that doubles as a subtle luminous base, this one delivers.

Cara also uses and loves the Herbivore Super Nova Eye Cream. ❤️

Don’t miss these beauty deals!

​