The second electric prancing horse may spend more time in its stable
Ferrari has been pretty confident about its electric future; however, insiders revealed that the brand has experienced a significant speed bump in its path toward electrification.
According to a recent report from Reuters, two internal sources at Ferrari have signaled that the launch of the company’s second fully electric vehicle has been postponed until at least 2028. Originally planning to roll out its second fully electric car by the end of 2026, the Maranello-based automaker has now pushed that timeline back by at least two years.
Ferrari
According to the sources who spoke with the newswire, the two-year delay from the original timeline is a lack of enthusiastic customer demand, even among extremely well-to-do car enthusiasts. This unnamed second fully-electric model was initially supposed to follow close behind the first as part of a significant shift into full electrification at the Prancing Horse. However, internal forecasts suggest Ferrari’s electric aspirations may have been too up in the clouds. One of the sources told Reuters that “real, sustainable demand” just isn’t there right now, and that demand for high-performance EVs is currently “zero.”
Unenthusiasm is not exclusively a Ferrari issue. Across the board, the ultra-luxury, high-performance market has indicated that brands won’t be able to sell electric vehicles at sustainable, profitable levels. Ferrari’s competitor, Lamborghini, pushed back the launch of its first EV to 2029. German rival Porsche has scaled back its electrification plans following disappointing sales of the Macan EV and Taycan. Meanwhile, Maserati has recently abandoned plans for an electric version of the mid-engined MC20 supercar.
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The horse isn’t dead, though
Despite this, Ferrari is still on track to deliver its first electric model, known as the Elettrica. The car, which received design input from Jony Ive, the design guru behind Apple’s most iconic products, is set to be revealed in phases starting in October. The full world premiere is expected in spring 2026, with customer deliveries to start later that year. Like most Ferraris, the car is reported to have an exorbitant price tag, which is said to exceed $500,000. One of the unnamed Ferrari sources described it as more of a “symbolic milestone” than a volume seller; essentially a Ferrari-badged electric proof of concept.
The sources also state that Ferrari is using the extra time to further develop and refine its in-house EV technology. While the first EV may be seen as a ‘milestone’ model for Ferrari, they state that the second model is seen internally as the one that will really define Ferrari’s electric future. While specifics about Ferrari’s second electric vehicle remain limited, sources say that the second car will reportedly aim for a sales cycle of about 5,000 to 6,000 units over a typical Ferrari lifespan of five years.
Ferrari
Final thoughts
Ferrari is a publicly traded company listed on the New York Stock Exchange, so it has to be somewhat public with its business’s raw numbers. According to Ferrari CEO Benedetto Vigna, the company shipped 3,593 cars during the first quarter of this year. Despite this number sounding low, it achieved a net profit of €412 million ($465.9 million), up from €352 million during the same period last year; an effort that he partially drew from personalization and its array of products.
In a January 2025 report by Bank of America analysts led by John Murphy, the prancing horse was named a top pick because of its position as a luxury brand selling “want” items. They stated that Ferrari is a “unique asset with significant intangible brand value and a true luxury status,” noting that its high price point and exclusivity are the main drivers behind continued growth.
The idea of an electric sports car works on paper as EV motors can deliver four-figure horsepower numbers, but the principle may not be there, especially for wealthier, more discerning buyers. Ferrari has to be able to make its EV a “want” item by some Ferrari magic if it wants to continue down that path.
