NBCUniversal is rolling out a major redesign to the Peacock app, with a focus on vertical videos. With the following update, the streaming giant hopes to encourage its viewers to spend more time on the platform. The new app layout includes short clips, franchise-specific sections, and interactive features.
Peacock app redesign brings new layout and vertical videos
Users worldwide tend to spend more time scrolling vertical videos than on horizontal, long-form videos. It’s also the reason why YouTube Shorts, Instagram Reels, and TikTok are so popular. To increase viewing time, the Peacock team is also embracing vertical videos in the new app redesign.
NBCUniversal chairman Matt Strauss said the company wants to “win another hour per user, per month,” according to The Hollywood Reporter. He also said Peacock needs to think of itself less as a streaming platform and more as an entertainment platform. The idea is to use short clips from popular shows to keep viewers on the app. It also wants to encourage its users to watch full episodes on their TVs.
The new layout adds franchise-specific sections
Vertical videos aren’t the only change to the new Peacock app. The redesigned app also introduces fandom hubs for different franchises, including Bravo and The Office. That’s not all; the streaming giant is also planning to add a new membership program. Users who enroll may get exclusive rewards and benefits based on how long they have been with Peacock. Reports suggest the members may get temporary Instacart memberships and access to The New York Times Cooking.
Further, Peacock also wants to continue testing live vertical videos. The company is also exploring a dynamic video player that automatically switches between portrait and landscape formats depending on the device. The new app also adds conversational AI search. Users can use it to find relevant content more seamlessly.
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