Maserati Is Getting Into Real Estate
A few days ago, we reported on the possibility of the Quattroporte and Levante returning to the Italian Trident’s lineup. That’s all well and good, but Maserati has now officially announced another addition to its luxury portfolio: a private island.
Called Maserati Island, the development is a collaboration between the Italian automaker and Samana Collecta, the newly launched ultra-premium real estate brand of Samana Developers. Located in The World Islands, just off the coast of Dubai, the project brings Maserati’s design philosophy, Italian craftsmanship, and Gran Turismo-inspired lifestyle into residential living.
The idea is to take what makes the brand recognizable beyond its cars and turn it into a place where people can actually live. And judging by the plans, this isn’t simply a collection of apartments with a Trident badge attached.
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840 Residences, Private Pools, and Italian-Inspired Design
Maserati Island is set to be a year-round playground with 840 branded homes, seven water villas, and a couple of tree villas tucked into the greenery. The first batch? 232 residences, from studios all the way up to four-bedroom units. Every single one gets its own private pool and endless sea views.
Inside and out, the place will scream Maserati, with big windows, flowing layouts, and materials that nod to the brand’s Italian roots. Communal lounges and interiors get decked out with Giorgetti Maserati Edition furniture – a partnership that kicked off in 2025.
Architect Carlo Colombo of A++ Studio is overseeing the integrated interior design project, incorporating sculpted wood, tactile leather, refined materials, and carefully considered lighting.
There will also be plenty of amenities, including private beaches, a central lagoon, resort swimming pools, holistic spas, fitness facilities, and a dedicated water-sports marina. Dining options will include a floating Italian restaurant, while a beach club will serve as the island’s social center.
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Maserati Isn’t the First Automaker to Put Its Badge on a Home
Maserati might be taking things to an entirely different level with a private island, but the idea of luxury automakers extending their brands into real estate isn’t particularly new. Aston Martin, Bentley, and Porsche have already explored this market, with Mercedes-Benz also getting involved in branded residential developments.
Aston Martin, for instance, recently unveiled N°001 Minami Aoyama, a four-story private residence in Tokyo developed with Japanese real estate firm VIBROA. Bentley has taken a similar approach in Miami with a $37.5-million penthouse at Bentley Residences. The two-story property features a glass-enclosed garage inside the living area, accessible through a private car elevator.
Maserati Island, however, takes the concept beyond individual residences and towering condominiums. It is essentially an entire branded residential destination. Pricing has yet to be announced, although the first handovers are scheduled to begin in 2030.
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