Harman has launched a new social music discovery app called ‘Drops.’ The application is made with the aim of making it easier to find and share music with friends. It is inspired by the popular short-video platform TikTok. However, instead of scrolling videos, it features videos with short clips of music.
Drops: Harman’s New Music App Focuses on Sharing Songs With Friends
Developed by Harman, a Samsung subsidiary, Drops lets users listen to 10- to 30-second clips of songs while scrolling through a feed. Each clip features lyrics, album artwork, artist photos, and captions. The concept behind the development is to help listeners find new music through a lyric, chorus, or beat that catches their attention. Instead of domscrolling, users can use the app to find the kind of music they like.
Moreover, the Drops app includes four sections. They’re called For You, New, Showcase, and Following. Just like short videos, users can interact with clips. They can like and comment on tracks, repost them, and share songs with friends. Further, users can also save their discoveries in collections called Droplists. It is also possible to follow other users and have one-on-one conversations.
Harman wants to bring back the experience of sharing music
Clare Hunter, general manager of Drops, said the idea grew out of a desire to bring back the experience of sharing music with friends. The project began taking shape after Harman acquired music management software company Roon in 2023. Hunter further describes Drops as a modern version of the mixtapes she used to make for friends, carefully choosing songs and arranging their order.
Harman has said that its app is not meant to replace music streaming platforms. In fact, it connects with Apple Music, Qobuz and TIDAL, allowing users to explore full tracks. On a side note, the tech giant assured its users that the app does not use any kind of generative AI for its audio or visuals. It uses original recordings, official album artwork, and licensed artist photographs. The company also pays rights holders and reports plays to streaming partners.
Last but not least, the app is currently available on an invite-only basis. U.S. users can also register themselves on the waitlist.
The post Harman Enters Music Discovery Space With New Social App Drops appeared first on Android Headlines.
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