Giants and Gotham FC co-owner says community-building is good for business

As Gotham FC’s governor and lead owner, Carolyn Tisch Blodgett is capitalizing on the moment: she’s turning a championship soccer club into a breakout New York brand with the reach, relevance, and staying power to lead the next era of sports.

Tisch Blodgett — shared her approach to investing in women’s athletics, including leveraging fandoms and AI technologies, as part of Business Insider’s The Long Play.

Interviewed by Nathan McAlone, Business Insider’s deputy editor covering media and advertising, Tisch Blodgett said that her marketing background has been invaluable for building strategy in the business of sports.