Jeep has announced its plans for Europe at the Paris Motor Show, and there’s good news for fans of the American SUV brand in the region.
Xavier Peugeot, the head of Jeep Brand Europe, outlined the next steps for the brand which combine a strong product plan to expand the European lineup with a vision for the future.
New Jeep Renegade, Recon and Unnamed D-Segment SUV Coming to Europe
Stellantis
The big news is the Renegade is coming back for a new generation by 2030 to strengthen the brand’s portfolio and reach new customers.
Including the new Renegade, Jeep will be expanding its European lineup up to six models by 2030 and will re-enter the D-segment with the all-electric Recon off-roader and a new model arriving in 2028.
The Recon will sit above the all-new Jeep Compass compact SUV, which is also one of the six models.
Jeep said it will boost its presence across the B-, C-, and D-SUV segments and give the brand coverage of around 90% of the European SUV market by 2030.
Jeep Did Not Say Whether the New Renegade Is Coming to U.S.
Jonathon Ramsey
It will be interesting to see how the Renegade will fit in the lineup as Jeep already has a B-segment model, the Avenger. Logic would dictate that the new Renegade bridge the gap between the Avenger and the Compass.
The fact that Jeep said the new Renegade would target a broader audience “in one of Europe’s key SUV segments” seems to support that hypothesis. There’s no official word yet on the Renegade returning to the U.S., though.
As for powertrains, the automaker said its European roadmap focuses on multi-energy platforms, which suggests the Renegade will feature some form of electrification.
Jeep stressed that its “Freedom of Choice” powertrain strategy remains central to its approach, with different powertrain solutions allowing customers “to choose the technology that best fits their needs and preferences.” Staying true to the brand’s DNA, every model will feature a 4×4 version.
Jeep has sold more than 610,000 Renegade SUVs in Europe since the first-generation model launched in 2014, but the new Avenger hasn’t done bad either, selling nearly 300,000 units since its launch in early 2023.
What Happens Beyond 2030?
Stellantis
Now, if you do the math, you’ll notice that Jeep hasn’t named the sixth model that will be part of its lineup by 2030 in Europe. The list includes the facelifted Avenger, all-new Renegade, all-new Compass, the Recon electric off-roader, and an unnamed new D-SUV, so what’s missing?
Normally, that should be the Wrangler, but Jeep recently stopped taking orders for its core model in Europe due to its incompatibility with a number of European regulations; that explains why the Recon is coming to Europe.
That leaves room for a sixth model in Jeep’s European lineup, and two teaser images may provide some clues about what it could be. The images show a big crate with the words “Not Fragile” written on it and a Willys MB military vehicle in front of it. If you look closely, you’ll notice that the shadow projected on the crate does not belong to the Willys; it suggests a boxy rugged SUV with a tailgate-mounted spare wheel.
Stellantis
So what could it be? Jeep says that beyond 2030, it is “exploring new ways to respond to evolving mobility needs,” namely growing demand for “compact, sustainable vehicles equally suited to everyday city driving and getting away from it all.”
Jeep notes that this changing context opens the way to a new vision for the brand: “a future inspired by Jeep icons, such as the Willys with capable, compact and electrified vehicles designed to meet tomorrow’s mobility needs.”
This sounds exciting and suggests Jeep is working on a small off-roader—likely all-electric—that will revive the Willys’ rugged, bare-bones philosophy for the 21st century.
