Ford’s Affordable Electric Pickup Is Getting Closer
Meet the Ford Fathom, the brand’s much-hyped electric pickup that starts at $28,350 – or $29,945 once you factor in destination fees. For anyone tired of electric trucks with eye-watering price tags (looking at you, Rivian R1T and Tesla Cybertruck), the Fathom is Ford’s pitch to folks who want pickup practicality without emptying their wallets.
But here’s the catch: you can’t actually preorder one until early 2027. For now, Ford’s offering up an online interest form – drop your info, and maybe you’ll get an invite to preorder, plus the occasional update about the truck. Just to be clear, signing up doesn’t lock in your order or guarantee you a truck. It’s basically Ford’s way of keeping you in the loop until they’re ready to actually take your money.
What to Expect From the Fathom
The Fathom is the first Ford to ride on the company’s new Universal Electric Vehicle platform, which is supposed to make EVs cheaper by rethinking how they’re built from the ground up.
Ford’s keeping most of the specs under wraps for now, and there’s still no word on the official EPA range. That starting price? It’s for the standard-range battery, but we’ll have to wait for the full details as launch gets closer.
Tech is front and center here. Every Fathom should come ready for Ford’s next-gen BlueCruise system, letting you go hands-free on certain highways – assuming you’ve got the right conditions and the feature switched on.
You’ll also get Apple CarPlay, Android Auto, Apple Maps navigation, and a digital key. Plus, the Fathom can send power out to compatible gear, so you can run tools or gadgets straight from the truck.
Of note, the rendering atop this page is not an official Ford Fathom photo. It’s meant to visualize the upcoming electric truck.
Other Details
The price and tech might sound great, but the production timeline is still up in the air. Even Ford CEO Jim Farley admits it’ll be a challenge to get the Universal EV platform rolling at scale, on budget, and on time.
So, the 2027 launch date? Consider it a maybe. Ford’s also juggling new suppliers as it builds out the supply chain, which only adds to the complexity. For now, if you’re interested, you can head to Ford’s Fathom site and fill out the Get Info form for updates and a shot at a preorder invite. Still no word on final range numbers or the full spec sheet, though.
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